We were tasked by Eddison Wells Financial, a startup at the time and now prominent local mortgage broker in Altrincham to design a Wordpress brochure website, as well as highly-converting landing pages to generate leads.
When Eddison Wells came to use they'd already had a logo designed, but other than that didn't know how the brand was going to look. After a chat to get to know what the company was about, it's values, and demographic, we sent over a coupe of concepts that we thought would represent the business in the way that they wanted. They particularly liked one of the designs we sent over with illustrated characters, which we used to add relate-ability and fun to what can be a sometimes dull topic.
Once we'd established a look they were happy with we set to building a library of assets to use across the brand, and began building the Wordpress website, and writing all of the content too.
Soon after, we were asked to create some landing pages for PPC traffic, and we're pleased report that the pages we designed converted at just over 14%, which may not sound like much, but is in-fact huge in an industry that typically converts at less than 7% - that's a conversion rate 200% the standard rate for the sector. Needless to say, the client was pleased.
Since then, we've had an ongoing relationship making website tweaks, and designing brochures, and we look forward to working with them again in the future.