Plato - Our Core Beliefs

You may have noticed our core beliefs on the homepage and thought “well those are lovely words but what exactly does it mean?” and in that case this article is for you.

Mat French
January 6, 2021

Plato Agency has been founded with these key principles in mind - Quality, integrity, and keeping things simple, but what are we talking about when we use these buzzy sounding words?


We take pride in the quality of our work. “If something is worth doing, then it’s worth doing well” is the message here, no cutting corners here, when you get work from us you can be sure that it’s going to be done to a high standard.


Trustworthiness, we believe in having transparency with our clients. We’re a business and we have bills to pay, but you won’t get any nasty surprise invoices from us, and we don’t make promises that we can’t keep.

We believe that consistently providing the best value possible to our clients, and being upfront and clear about timelines, deadlines, and costs, means that our clients will keep coming back - and that’s exactly what they do, almost every client of ours has worked with us on more than one project.

Keeping things simple

We know that our clients come to us because they either don’t know how to, or don’t have the time to do what we do. 

We try to keep that in mind with all of our processes, keeping things as simple and easy as possible for our clients, from requesting changes, requesting work, to paying your bills, our goal is to make your life easier, while also generating tangible value for your business.

We hope you enjoyed the article

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Meet the author:

Mat French

Creative Director

Began playing around in Photoshop that came with my first PC at age 8, and never stopped. My first paid design work was a logo for a local manufacturing business in primary school at age 10 - I was paid in sweets and food, and a tour around the factory. I've been fortunate enough to work in agencies and small businesses as in-house designers, freelance on and off since university, before starting Oddbox Studio, and now more recently - Plato Agency. When I'm not building websites or designing or writing, I'm usually reading something about one of those things. It's safe to say design is a lifelong passion.